To celebrate the launch of the Adidas Ultraboost produced in collaboration with the International Space Station National Laboratory under NASA, illustrative elements captured the essence of space travel, using a range of techniques, including watercolors, pencil sketches, and digital painting, to create stunning visuals that showcased the shoe's features and performance capabilities.

The illustrations were integrated with stunning photography by Jared Ryder, highlighting the shoe's design, comfort, and versatility. The project aimed to celebrate the spirit of innovation and exploration, positioning the Ultraboost 20 as the perfect shoe for adventure and discovery.